Bitsmedia was awarded the ‘User Satisfaction’ award by the AdMob Team at the annual Google APAC App Summit 2022 for listening to user feedback and filling a niche gap for Muslims with Qalbox – a streaming service within the Muslim Pro App that celebrates the Muslim community, a group often underrepresented and victimized in today’s entertainment.
“When Bitsmedia was presented with the award, the team and I were surprised because we did not expect something that had just been launched to be recognized for listening to our users,” said Louis-Bernard Carcouet, Bitsmedia’s executive advisor.
“We are grateful for Google’s recognition. This is an achievement and testament to the team’s hard work and efforts. Hopefully, this is the start of many more!” He added.
The award was introduced this year to recognize publishers who have demonstrated outstanding app execution.
Google held its first in-person App Summit for APAC at their Singapore headquarters since COVID-19 from 3-4 November where Louis-Bernard Carcouet participated in a panel discussion on the topic of global change and growth.
Moderated by Google’s SEA Head of Growth & Acquisition, Denis Nichifor, the panel included Alicia Vo HCMC Marketing Director at ABI, Amari Nguyen UAE Marketing Leader at Rocket and Saad Hameed, CEO at Game District.
In addition to discussing Diversity, Equity and Inclusion (DEI), the panel addressed the current challenges facing the industry and the steps startups are implementing, such as hiring re-skilled talent or promoting women to leadership roles.
“The discussion among the panelists was insightful and a great way for us to learn from each other on the probable ways to mitigate issues faced in the industry,” said Louis.
The Google App Summit is an all-invite only event for partners as well as promising start-ups from the region.
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