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World’s largest Muslim lifestyle app names Fara Abdullah and Nik Emir Din as Co-CEOs

March 30, 2022

  • The promotions come as the company expands the Muslim Pro app to encompass content-focused lifestyle offerings and be the leading global provider of Muslim lifestyle services
  • A new product is expected to be launched within the year under Bitsmedia

Bitsmedia has promoted Fara Abdullah and Nik Emir Din as Co-CEOs to drive the company’s next phase of growth. The new appointments come as former CEO Louis-Bernard Carcouet steps down to take on a senior advisory role with the company.

In their new roles, Fara and Nik will lead Bitsmedia’s new direction as a leading global provider of Muslim lifestyle services. A new product is expected to be launched within the year under Bitsmedia.  

In the past year, Muslim Pro has been expanding its offerings with more lifestyle-driven initiatives, investing in content development and community-centric features to further engage its users across the world.  

“I am excited for Nik and Fara to lead Bitsmedia and Muslim Pro into its next phase of growth. There are currently 2 billion Muslims around the world belonging to diverse communities — each with their own customs, language, traditions and ways of life — and they’re seeking tools and content to connect more deeply with their spirituality. We believe there’s plenty of room to grow and meet evolving needs of Muslims everywhere, and Fara and Nik are just the right people to achieve it,” said Carcouet.

Speaking on his appointment, Nik said: “Having worked at Bitsmedia for the past four years, I am familiar with the culture and vision of the company. It is extremely rewarding to be part of a team that is helping Muslims all over the world connect with their faith through a more holistic approach. This year, we are making an aggressive push into content offerings and we are all working very hard towards achieving this vision. I cannot ask for a better team to spearhead this growth.”

“I am proud to be working alongside talented and passionate people who are constantly innovating and finding new ways to enhance the Muslim Pro app for all our users. 2022 will be a big year for us at Bitsmedia and Muslim Pro, as we work on launching a new product and service — the biggest thing we are working on since the inception of Muslim Pro. I am humbled to be appointed as the company’s first female CEO, and I look forward to working with Nik to further develop Muslim Pro as well as future brands under Bitsmedia and enter the next frontier in growth,” said Fara. 

Prior to their promotion, Nik  was Chief Financial Officer and Country Manager of Malaysia since joining the company in 2018, and Fara took on the Managing Director role based in its headquarters in Singapore after joining the company in 2021. 

Nik brings with him a strong background in finance and investment, having previously worked at RHB Banking Group’s regional investment banking outfits and sovereign wealth fund Khazanah Nasional. In his new role, Nik will take charge of the finance, legal, human resources, and technology departments of the company.

Fara comes armed with an in-depth knowledge of marketing and business development. She has taken on roles in Pearson Education and Danone where she was responsible for the development of global brands in strategic accounts and markets across the APAC region. In her new role, Fara will helm the commercial, marketing, communications and product development arm of the company.

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