Muslim Pro, the world’s leading Muslim lifestyle app with over 146 million downloads, announces a donation of USD 35,000 to the Palestine Children’s Relief Fund (PCRF). This donation follows a recently concluded Ramadan campaign, aimed at supporting PCRF’s humanitarian projects and initiatives dedicated to the provision of medical care and critical aid to the children affected by the ongoing conflict in Gaza and Palestine.
Muslim Pro’s Ramadan campaign saw the brand partnering with PCRF on a cause-related marketing campaign, encouraging its users to upgrade to its Premium subscription. Muslim Pro committed to donating 50% of its total proceeds from its Premium subscriptions in selected territories to PCRF.
In light of the recent attacks in Gaza the funds donated to PCRF will be utilized to support a wide range of urgent humanitarian aid and vital medical assistance, such as life-saving surgeries, medications, and rehabilitation services, for children injured during the conflict. It will also go towards supporting initiatives such as the Gaza Amputee Project, Treatment Abroad Program, and Pediatric Cardiac Program.
“It has been the absolute greatest pleasure and honor to partner with the Palestine Children’s Relief Fund for our recently concluded Ramadan campaign,” said Fara Abdullah, co-CEO at Muslim Pro and Qalbox. “We firmly believe in the importance of standing with and supporting the children in Palestine who have been affected by the conflict. It is our duty to lend a helping hand and provide them with the care and resources they need to rebuild their lives and heal from the trauma they have experienced.”
“The donation from our community of Muslim Pro and Qalbox users reflects our deep commitment to helping those in need, particularly the vulnerable children who have endured unimaginable hardship in the face of adversity. Through this contribution, we hope to alleviate their suffering and provide them with the necessary support to rebuild their lives and strive for a better future.”
Steve Sosebee, founder of PCRF, expressed his gratitude for the collaboration, saying, “We greatly appreciate the support of Muslim Pro in enabling us to respond to the urgent humanitarian crisis on the ground in Gaza. These funds will help provide food, water, medicine, medical equipment, and much needed medical care for injured and affected children. Our humanitarian mission depends on great organizations like Muslim Pro, and we thank them for their support.”
Muslim Pro and PCRF humbly appeal to the global community to consider extending their assistance to those affected by the ongoing war and conflict in Gaza and Palestine in their upcoming Eid al-Adha 2023 campaign in June.
For media enquiries, please contact press@bitsmedia.com