Bitsmedia was awarded the ‘User Satisfaction’ award by the AdMob Team at the annual Google APAC App Summit 2022 for listening to user feedback and filling a niche gap for Muslims with Qalbox – a streaming service within the Muslim Pro App that celebrates the Muslim community, a group often underrepresented and victimized in today’s entertainment.

“When Bitsmedia was presented with the award, the team and I were surprised because we did not expect something that had just been launched to be recognized for listening to our users,” said Louis-Bernard Carcouet, Bitsmedia’s executive advisor.

“We are grateful for Google’s recognition. This is an achievement and testament to the team’s hard work and efforts. Hopefully, this is the start of many more!” He added.

The award was introduced this year to recognize publishers who have demonstrated outstanding app execution.

Google held its first in-person App Summit for APAC at their Singapore headquarters since COVID-19 from 3-4 November where Louis-Bernard Carcouet participated in a panel discussion on the topic of global change and growth.

Moderated by Google’s SEA Head of Growth & Acquisition, Denis Nichifor, the panel included  Alicia Vo HCMC Marketing Director at ABI, Amari Nguyen UAE Marketing Leader at Rocket and Saad Hameed, CEO at Game District.

In addition to discussing Diversity, Equity and Inclusion (DEI), the panel addressed the current challenges facing the industry and the steps startups are implementing, such as hiring re-skilled talent or promoting women to leadership roles.

“The discussion among the panelists was insightful and a great way for us to learn from each other on the probable ways to mitigate issues faced in the industry,” said Louis.

The Google App Summit is an all-invite only event for partners as well as promising start-ups from the region.

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  • Bitsmedia is launching a ground-breaking streaming service – Qalbox
  • Qalbox invites creatives across the globe to join their mission to bridge cultures by telling authentic stories of Muslims
  • The content library available on Qalbox includes scripted and non-scripted titles, ranging from documentaries on the Muslim identity, to animation series for children

Bitsmedia, the Singapore-based tech company behind the world’s largest Muslim lifestyle app Muslim Pro, has launched Qalbox, a ground-breaking streaming service providing Muslim lifestyle content celebrating the diversity of Muslim identities and cultures.

The launch of Qalbox is part of Bitsmedia’s mission to build an ecosystem of services that will become the digital home for all things Muslim. Qalbox is a global subscription video on demand (SVOD) entertainment streaming service that hosts a wide range library of content that celebrates Muslim identities and cultures worldwide, including secular content within and adjacent to the Muslim community to reflect the diverse narratives and stories.

Speaking about the much-anticipated launch of Qalbox, Fara Abdullah, the Co-CEO at Bitsmedia said, “We provide content that transcends cultures and backgrounds and celebrates the diversity that makes us who we are. For us, it was crucial that there exists a portrayal of different types of Muslims across the globe, their journeys, realities, and triumphs.”

Part of this mission is to provide comprehensive, curated, and diverse Muslim-centric content on a smart and secure streaming platform. With Qalbox, Muslims, wherever they are in their spiritual journey and regardless of their preferred titles, can finally access Muslim entertainment on a platform. 

“Qalbox aims to empower Muslims around the world by offering a fresh perspective of contrasting topics in a modern world. We are always seeking the best distribution and production partners to provide compelling content for our subscribers,” Fara added. 

Qalbox’s content library showcases diverse representations and nuances of Muslims worldwide, and viewers can look forward to streaming a variety of content – from documentaries, scripted programmes, and movies, to children’s animations, as well as Quranic recitations and supplications (du’a).

The library of content available on Qalbox includes stand-up comedy Maz Jobrani: Pandemic Warrior (Highpoint Productions); television series Little Mosque on the Prairie (Westwind Pictures) and children’s animation series Oriental Scholars (allrites), and more.

From Europe, among Bitsmedia’s acquisitions are titles by renowned distributors such as Autentic from Germany and Lucky You from France. Both content partners bring factual content to the world with high-quality documentaries and series. Qalbox viewers can look forward to watching ‘A Goal for Freedom – Women’s Football in Kabul’ and ‘Tehran Stories’ that showcases the lived realities of minority groups in Iran.

“The content partnership with Bitsmedia is another important step for us to further expand our sales activities into the digital sector. We look forward to seeing a wide range of premium factual content on Bitsmedia’s new streaming platform, from our premium in-house productions to high quality programs from our broad sales portfolio,” Mirjam Strasser, the Head of Sales & Acquisitions at Autentic said. 

“Ever since its beginnings, Lucky You have always loved taking challenges to be part of new audiovisual projects. It is a great honor to have provided high-quality and ambitious content to Qalbox for its launch. Today, we are as much excited as the Bitsmedia team can be, to celebrate Muslim identities and cultures around the globe,” Robert Salvestrin, the CEO at Lucky You added. 

Qalbox is available on the Muslim Pro app on both iOs and Android devices, as well as on web app. Free trials will be provided to selected users, based on their subscription plans.

As part of Qalbox’s vision of streaming the best of global Muslim entertainment for all, Bitsmedia welcomes organizations and aspiring talents to partner with them.

  • Espresso Media is supplying more than 20 hours of bespoke package of content for Bitsmedia’s new streaming platform, Qalbox
  • Qalbox is a global SVOD streaming service providing Muslim entertainment and celebrating the community’s identities and cultures
  • The service is scheduled for soft launch in July 2022

UK-based distributor Espresso Media International has established a new partnership with Bitsmedia, supplying more than 20 hours of content for the company’s new SVOD platform Qalbox launching in late 2022.

Qalbox is a global subscription video on demand (SVOD) streaming service which celebrates Muslim identities and cultures. Qalbox aims to provide comprehensive, curated, and diverse Muslim-centric content for the community to discover and enjoy on a smart and secure streaming platform. Qalbox will be available for streaming in July 2022.

The bespoke package of content from Espresso includes titles such as The Story of…Ramadan, Hidden Algeria, and popular history series Pirates of the Mediterranean.

“We are very excited to have Espresso as a launch partner. As a fresh, new streaming service serving Muslims around the world, we are always seeking the best distribution and production partners to provide compelling content for our viewers,” says Fara Abdullah, Co-CEO of Bitsmedia. “Espresso’s worldwide reach and experience offers documentaries and factual content with not only access and insight, but relevance, to the global Muslim community. We’re proud to be working with Espresso as we begin this wonderful journey.”

“We are immensely proud and excited to have made this deal with Bitsmedia’s new SVOD service and are delighted it’s on such an expansive slate of compelling content – further strengthening our successful VOD strategy,” adds Jess Reilly, Head of Sales and Acquisitions at Espresso. “We’re thrilled this content will be reaching the global Muslim community and are thankful to the brilliant team at Bitsmedia for their support and have no doubt this will be a fruitful and long-standing partnership.”

  • Muslim Pro signed a one-year partnership with the United Nations Children’s Fund’s (UNICEF) to activate fundraising activities for the organization’s programmes
  • This Ramadan (April 2022), the first fundraising drive was launched, concentrating on humanitarian action for children in Yemen, Syria, and Afghanistan
  • The Muslim Pro app is calling upon its users to donate to UNICEF and raise emergency funds for children affected by conflict

Bitsmedia signed a one-year partnership with the United Nations Children’s Fund’s (UNICEF) to activate fundraising activities for the organization’s programmes, which has been delivering critical supplies and services to save and protect lives around the world. The first fundraising campaign has been launched this Ramadan, focusing on humanitarian action for children in Yemen, Syria, and Afghanistan.

The Muslim Pro app is calling upon its users to donate to UNICEF and raise emergency funds for children affected by conflict. During the Ramadan fundraiser, its global users will be encouraged to support the life-saving work of UNICEF.

In conflict and disaster, children suffer most. During a humanitarian emergency, children are especially vulnerable to disease, malnutrition, and violence. Children living in conflict areas are worse off – they are more likely to be living in extreme poverty, for instance, or their education disrupted.

The chaos and insecurity of war threatens or destroys access to food, shelter, social support and health care, and results in increased vulnerability in communities, especially for children. UNICEF focuses on these children and their families to provide them with the essential interventions required for protection, to save lives and to ensure the rights of all children, everywhere.

Speaking about the campaign, Fara Abdullah, Co-CEO at Bitsmedia said: “There are millions of children in Yemen, Syria, and Afghanistan who are in urgent need of humanitarian assistance. As a global Muslim brand that serves Muslim communities across the world, it is important for Muslim Pro to step up and drive tangible impact for the children in these societies.”

Two decades into the conflict, and considering recent political and socioeconomic developments, the humanitarian situation in Afghanistan has deteriorated significantly. Essential services are on the brink of collapse, and around 12.9 million children across Afghanistan need humanitarian assistance to survive. 

UNICEF’s Afghanistan Humanitarian Action for Children (HAC) appeal is the largest in the history of the organization.

In Yemen, seven years into the conflict, 20.7 million people – including 11.3 million children – need urgent humanitarian assistance. The damage and closure of schools and hospitals has disrupted access to education and health services, leaving children even more vulnerable, robbing them of their future. Nearly four million people have been internally displaced, half of them being children, making Yemen the fourth largest internally displaced population globally.

As well as supporting the immediate emergency needs of children, whose access to food and water is severely limited, the UNICEF appeal aims to look at the long-term developments of Yemen and Afghanistan and the future of children in both countries. 

“We look forward to our continued efforts with UNICEF and encourage the global community to help out the less fortunate in any way they can,” Fara added. 

The campaign signifies Muslim Pro’s continued collaboration with UNICEF as a part of UNICEF’s Ramadan campaign. Last Ramadan, with the support through Muslim Pro’s crowdfunding efforts and donors across the globe, UNICEF was able to provide life-saving services to vulnerable families and children in remote conflict areas in Yemen and Afghanistan.

Nik Emir Din, Co-CEO at Bitsmedia said: “We are pleased to see that our app continues to be of great support and aid to Muslims all over the world as our features help bridge physical distances in the practice of our faith.”

Muslim Pro users can donate to UNICEF throughout Ramadan until the end of April via an in-app link at ( to support the emergency response in Yemen, Syria, and Afghanistan.

  • The agreement was signed at a Memorandum of Understanding (MoU) ceremony with local self-help group MENDAKI on 14 April 2022
  • The scholarship will support 10 Malay/Muslim students from local universities in STEM
  • This is Bitsmedia’s first scholarship funding since its inception in 2009

Bitsmedia forms a 5-year agreement with local self-help group Yayasan MENDAKI to fund scholarships for students in local universities, with priority given to those in the STEM field. 

A total of 10 Malay/Muslim students would benefit from this scholarship twice a year, from 2022 to 2026. Each scholarship is valued at SGD $5,000.

“At the core of the Muslim Pro brand is our commitment to empowering Muslims through technology,” says Fara Abdullah, Co-CEO of Bitsmedia and Muslim Pro.

Fara also added, “We want to encourage youths to explore a sector that is constantly thriving with innovations and limitless possibilities. It all begins with education and that a person’s financial limitations should not be a roadblock to achieving one’s ambitions and aspirations. I hope this would inspire many more students to achieve greater heights in the areas of STEM.”

Mdm Zuraidah Abdullah, Chief Executive Officer of MENDAKI says, “MENDAKI is delighted to partner Bitsmedia and establish a new scholarship to support Malay/Muslim students who are studying in STEM fields. We hope more like-minded corporate partners in emerging and growth sectors will continue to work with MENDAKI to help our students to pursue their studies and achieve their dream”.

This scholarship is Bitsmedia’s first to fund since its inception in 2009.

  • As part of its #RamadanReconnect campaign, Muslim Pro collaborated with Singapore’s Muhammadiyah Association to help the less fortunate
  • Muslim Pro donated SGD$20,000 worth of cash vouchers and delivered grocery packages to more than 700 low-income families on 2 April 2022
  • 210 nasi ambeng box sets were also given to 50 selected households on 6 April 2022 for them to break fast with

Muslim Pro, the most popular Muslim lifestyle app in the world, joins effort with Muhammadiyah Association (Muhammadiyah) to support the organisation’s Ramadan outreach programmes this year. As part of its contribution, the Muslim tech brand donated  SGD$20,000 worth of cash vouchers and took part in Muhammadiyah’s joint charity drive on 2 April 2022, along with other volunteers. Cash vouchers and grocery supplies were distributed  to 700 low-income families islandwide. This is Muslim Pro’s first physical Corporate Social Responsibility (CSR) initiative.  

In addition, Muslim Pro also donated 210 nasi ambeng (a traditional savoury Malay meal consisting of rice and several dishes, usually shared communally) box sets to 50 selected households on 6 April 2022 for them to break fast with. 

The beneficiaries from this outreach programme have been affected by the pandemic and are facing financial difficulties with their preparation for the fasting month.

Fara Abdullah, Co-CEO of Bitsmedia and Muslim Pro says, “In celebrating Ramadan, Muslim Pro believes in spreading kindness to the underprivileged, especially to our Muslim community here in Singapore. Let’s all continue giving back, especially during this blessed month.” 

Nik Emir Din, Co-CEO of Bitsmedia and Muslim Pro says, “Besides our ongoing #RamadanReconnect campaign, Muhammadiyah’s Ramadan outreach is another opportunity for us to reconnect with the Muslim community in Singapore while doing charity, I also hope our actions would encourage other businesses and individuals to do their part for the less fortunate.”

  • Invite users to reconnect with their faith and to Muslim Pro through a holistic in-app experience 
  • 30 days of content across different lifestyle categories throughout the entire Ramadan consisting of video series, articles, and a Ramadan starter kit
  • Collaborations with Muslim KOLs and content creators from around the world

The holy month of Ramadan is marked by social and religious gatherings where Muslim families and friends unite to break their fast together, after sunset during iftar or before dawn during suhoor.

Traditionally, many Muslims increase their attendance at mosques during the month and congregate for longer prayers for taraweeh and qiyam. Some Muslims also spend consecutive days and nights at mosques during the last 10 days of Ramadan (i’tikaf) for prayers.

However, as the COVID-19 pandemic continues, this Ramadan, Muslims had to comply with physical distancing measures, including the closing of mosques, monitoring of public gatherings, and other restrictions on movement. This will have direct implications for the social and religious gatherings central to Ramadan, causing people to feel disconnected in all aspects (practices and consumption habits) of being a Muslim.

This year, Muslim Pro’s Ramadan Reconnect campaign, which was officially launched on March 27, invite users to reconnect with their faith through the Muslim Pro app, providing a holistic experience for users to live the 30 days of Ramadan through its many different lifestyle offerings such as food, health, soul, and conversations on the Muslim identity, as well as through a variety of in-app content consisting of video series, articles, and a Ramadan starter kit.  

Muslim Pro will be collaborating with Muslim KOLs and content creators from around the world as the brand believes in showcasing the rich and diverse global Muslim community. 

Fara Abdullah, Co-CEO at Muslim Pro said: “We have had an incredible year with a few key milestones and achievements such as the highly successful Khatam Qur’an campaign last Ramadan and new features such as our Streak Rewards. This Ramadan, we are featuring our beautiful and diverse Muslim cultures from around the world through our Muslim Pro brand, as there isn’t a cookie-cutter representation on the Muslim identity.”

Technology has been instrumental in keeping Muslims spiritually connected during the COVID-19 pandemic and will continue to play a role in enabling young Muslims to access their faith wherever they are. But tech also provides a means for platforms like Muslim Pro to elevate Muslim voices, perspectives, and profiles globally.

Despite making up almost a quarter of the world’s population, Muslims remain almost invisible in industries such as entertainment. While a few Muslim stars have made undeniable progress, Muslims worldwide have only begun to scratch the surface of what is possible. Countless stories are waiting to be explored.

“Muslim Pro aims to give Muslims around the world the stories, entertainment and enriching content that they are seeking. We want to open the door to users who might not have interest in an app focused solely on religious matters. We have invested in content across various lifestyle topics without losing sight of our company visionreconnecting Muslims around the world through technology,” said Fara.

  • The promotions come as the company expands the Muslim Pro app to encompass content-focused lifestyle offerings and be the leading global provider of Muslim lifestyle services
  • A new product is expected to be launched within the year under Bitsmedia

Bitsmedia has promoted Fara Abdullah and Nik Emir Din as Co-CEOs to drive the company’s next phase of growth. The new appointments come as former CEO Louis-Bernard Carcouet steps down to take on a senior advisory role with the company.

In their new roles, Fara and Nik will lead Bitsmedia’s new direction as a leading global provider of Muslim lifestyle services. A new product is expected to be launched within the year under Bitsmedia.  

In the past year, Muslim Pro has been expanding its offerings with more lifestyle-driven initiatives, investing in content development and community-centric features to further engage its users across the world.  

“I am excited for Nik and Fara to lead Bitsmedia and Muslim Pro into its next phase of growth. There are currently 2 billion Muslims around the world belonging to diverse communities — each with their own customs, language, traditions and ways of life — and they’re seeking tools and content to connect more deeply with their spirituality. We believe there’s plenty of room to grow and meet evolving needs of Muslims everywhere, and Fara and Nik are just the right people to achieve it,” said Carcouet.

Speaking on his appointment, Nik said: “Having worked at Bitsmedia for the past four years, I am familiar with the culture and vision of the company. It is extremely rewarding to be part of a team that is helping Muslims all over the world connect with their faith through a more holistic approach. This year, we are making an aggressive push into content offerings and we are all working very hard towards achieving this vision. I cannot ask for a better team to spearhead this growth.”

“I am proud to be working alongside talented and passionate people who are constantly innovating and finding new ways to enhance the Muslim Pro app for all our users. 2022 will be a big year for us at Bitsmedia and Muslim Pro, as we work on launching a new product and service — the biggest thing we are working on since the inception of Muslim Pro. I am humbled to be appointed as the company’s first female CEO, and I look forward to working with Nik to further develop Muslim Pro as well as future brands under Bitsmedia and enter the next frontier in growth,” said Fara. 

Prior to their promotion, Nik  was Chief Financial Officer and Country Manager of Malaysia since joining the company in 2018, and Fara took on the Managing Director role based in its headquarters in Singapore after joining the company in 2021. 

Nik brings with him a strong background in finance and investment, having previously worked at RHB Banking Group’s regional investment banking outfits and sovereign wealth fund Khazanah Nasional. In his new role, Nik will take charge of the finance, legal, human resources, and technology departments of the company.

Fara comes armed with an in-depth knowledge of marketing and business development. She has taken on roles in Pearson Education and Danone where she was responsible for the development of global brands in strategic accounts and markets across the APAC region. In her new role, Fara will helm the commercial, marketing, communications and product development arm of the company.

  • Following the success of Ramadan 2021 fundraiser,  Muslim Pro teamed with UNICEF for children affected by the crisis in Afghanistan
  • The crowdfunding campaign in October surpassed its target within the first month, and was extended for another month
  • Around 12.9 million children across Afghanistan need humanitarian assistance to survive

Muslim Pro, the world’s most popular Muslim lifestyle app with over 120 million downloads worldwide, has raised over USD $115,000 with United Nations International Children’s Emergency Fund (UNICEF) in its efforts for the children affected by the crisis in Afghanistan.

The two-month campaign was well received by the app’s audience, successfully raising 70% of the target within the first month. The campaign signifies a continued collaboration with UNICEF, with Muslim Pro supporting the Children in Yemen Appeal campaign in May, coinciding with the app’s larger Ramadan campaign, which saw close to 500,000 completed Quran readings globally.

Fara Abdullah, Managing Director at Muslim Pro said: “We have had an incredible 2021 with UNICEF in its efforts to support the global community in need. In total, USD $165,000 was raised to support UNICEF’s emergency fund campaigns. We are extremely pleased with our crowdfunding efforts for the children of Afghanistan.”

The humanitarian situation in Afghanistan has deteriorated significantly with the recent political and socioeconomic developments. Essential services are on the brink of collapse, exacerbating the needs of an already vulnerable population.

With the support through Muslim Pro crowdfunding efforts and donors all over the world, UNICEF was able to provide life-saving services such as ready-to-use therapeutic food to nourish starving children; water trucking to the most in need communities; education supplies to children, including girls; and mobile health clinics to bring urgent medical care directly to vulnerable families and children in hard-to-reach areas.

Fara added: “Muslim Pro would like to thank each and everyone who has made this fundraiser a success. We also look forward to our continued efforts with UNICEF and encourage the global community to help out the less fortunate in any way they can.”

  • Muslim Pro partnered with SEDULUR in Malaysia for the second time, to donate food and essential supplies to 410 affected homes in the state of Selangor
  • As part of its support for flood relief efforts, Muslim Pro donated USD $10,000 (RM 42,265) to flood-hit households
  • The first collaboration came in July this year to provide food aid to B40 communities directly impacted by the Covid-19 pandemic

Muslim Pro has partnered with a Malaysian non-governmental organisation (NGO) Pertubuhan Kebajikan Sedulur (SEDULUR) to donate food and essential supplies to 410 affected homes in the Klang, Shah Alam, Hulu Langat, and Banting areas in the state of Selangor, Malaysia.

As part of its support for flood relief efforts, Muslim Pro donated USD $10,000 (RM 42,265) to flood-hit households at Orang Asli Mah Meri at Kampung Orang Asli Sungai Bumbun in Kuala Langat; residents in Sungai Lui, Batu 18  Hulu Langat, residents at Kampung Bukit Lanchong, Klang; and residents at Section 23 and Jalan Impian, Shah Alam.

“Muslim Pro is deeply saddened by the recent floods and is committed to playing our part to help individuals and families impacted, including those who have lost their homes in this tragedy. We hope that by joining  community efforts to help flood victims, we can play a small part in helping families recover and rebuild,” said Nik Emir Din, Muslim Pro’s chief financial officer and country manager for Malaysia.

As part of Muslim Pro and SEDULUR’s relief efforts, families will be provided with food and essential supplies consisting of pantry essentials, personal hygiene products, and medicines. Key household items, such as mattresses, pillows, blankets, stoves and cleaning supplies will also be provided to affected families. 

SEDULUR, in collaboration with other NGOs, have mobilised over 100 volunteers to assist affected communities in their cleaning efforts. 

“We are overwhelmed with the outpouring of support we have received from organisations such as Muslim Pro and members of public. This genuinely shows the  ‘Keluarga Malaysia’ (Malaysian Family) spirit, and how we are coming together despite our differences to help each other in times of need,” said Abdul Rahman Nikman, SEDULUR’s chairman.

“During times of crisis, such as this, let us be thankful and reflect upon what we have and pray for the safety and recovery of all the flood victims,” he added. 

SEDULUR has distributed 410 food and essential packs to households, and will be rolling out the distribution of cleaning supplies and household essentials in stages. Volunteers will be mobilised to help with neighbourhood cleanups for the communities throughout the flood disaster.

This is the second time Muslim Pro is partnering with SEDULUR. The first collaboration came in July this year to provide food aid to B40 communities directly impacted by the Covid-19 pandemic.