• Bitsmedia introduces Qalbox at its first participation in the 38th International Co-Production & Entertainment Content Market – #MIPCOM.
    • Aside from promoting the visibility of Muslim people on screen, Qalbox is also seeking more programs from MENA regions.

 Co-CEO, Fara Abdullah, was in Cannes to share about Qalbox which was recently launched in July inside the Muslim Pro app. Qalbox is a global subscription video on demand (SVOD) entertainment streaming service that hosts a library of content that celebrates Muslim identities and cultures worldwide.

“Qalbox is open to all content formats. Scripted, unscripted, factual, documentary, feature films, children’s, sports, series and specials. Our key consideration is finding content that connects to our Muslim audience through its stories, characters, settings, and experiences.”

“One of the reasons we’re here at MIPCOM is because Turkey is one of our fastest growing entertainment markets and we are looking to leverage great Turkish content for Qalbox. Additionally,  we are eyeing content from the MENA or GCC region as well,” said Fara. 

Among the content distributors Bitsmedia networked with were Turkey-based Raya Group, Blue Media, Turkish Radio and Television Corporation (TRT), Bahrain’s FableMill as well as Samsung Europe’s Women’s Networking event.

Ramazan Yirmibesoglu, Founder of Raya Group

Ramazan Yirmibesoglu, Founder of Raya Group (right).

Doruk Yenihayat, Sales and Acquisition Operation of Blue Media

Doruk Yenihayat, Sales and Acquisition Operation of Blue Media (left).

The global Muslim community has diverse interests, based on a recent survey by Muslim Pro in May 2022.

“While 55% of the users seek faith-driven content such as Islamic documentaries on history, heritage, and Quran recitations, others prefer secular content that represent Muslim identities and cultures.”  

Apart from being global entertainment for Muslims worldwide, Qalbox footing aims to increase Muslims’ visibility and portrayal on screen, putting Muslim cast at its forefront or as lead characters.

According to The Muslim Blueprint, although 25% of the world’s population is Muslim, only 1% of TV characters are Muslim and although Muslims are one of the world’s most racially and ethnically diverse groups, 66.7% of Muslim characters portrayed were Middle Eastern/North African ethnicities.

To date, Bitsmedia has acquired content from six out of seven continents including North and South America, Africa, Asia, Europe, as well as Oceania.

Bitsmedia is also slated to produce original content for Qalbox, with one being made in Singapore while another coming out of Malaysia as well as Latin America – both in the pipeline for the next twelve months.

Additionally, part of Qalbox’s mission includes encouraging content creators and creatives worldwide to embrace diverse Muslim narratives and understand the significance of Muslim representation on screen. 

“The global Muslim community is not homogenous. We hope that Qalbox will play an instrumental role in breaking down the conventional storylines and stereotypes that have stinted towards the Muslim experiences for a while now.”

“In addition to highlighting unique content, we hope that our platform will also serve as a space for Muslim filmmakers and producers to showcase their work. I am excited for Qalbox to make waves in the streaming and entertainment space! ” Fara added.

Qalbox users can now stream from the Muslim Pro app on their iOS and Android devices, as well as the web app, which includes chromecasting, and soon on SMART TV. New users can also enjoy a 7-day free trial which also gives access to the full features of the Muslim Pro app such as their favourite Quran reciters, call to prayer audio, and many more, ad-free.

-END –

 

For media enquiries, please contact:

Bitsmedia Press at press@bitsmedia.com

    • An award-winning animated hit series in Pakistan about a female teacher who fights for education and justice is now available on Qalbox in English.

The newest Muslim streaming service, Qalbox, is the first to acquire Emmy-nominated animation series, Burka Avenger, entirely dubbed in English.

Burka Avenger is a groundbreaking children’s animated series from Pakistan that introduces a burqa-clad superheroine as a lead character. Produced by acclaimed creator and director Haroon Rashid from Unicorn Black Studios, the series has been viewed over 200 million times and was named one of Time Magazine’s Most Influential Fictional Characters in 2013winning six international awards.

“What platforms like Qalbox do is that they help to break down barriers, build bridges, dispel some of the stereotypes against Muslims and then one can see, okay, well, you know, the truth is, no matter what your beliefs are, we’re all really the same people with the same goals which is peace and love,” says Haroon Rashid, series creator and director of Burka Avenger at Unicorn Black.

“We’re very excited that Burka Avenger is streaming on Qalbox. And it’s the first time it’s streaming in English. The English versions are absolutely spectacular!”

Burka Avenger shares the adventures of a passionate school teacher by day, Jiya, and burka-clad alter ego by night – all in the name of female empowerment, justice, peace and education for all by using books and pens as projectile weapons.

Fara Abdullah, the co-CEO at Bitsmedia said, “The cartoon uses ironic symbolism – the burqa, which is commonly regarded as a symbol of subservience, is considered as strength, and Jiya uses books and pens as weapons, implying that knowledge is the most powerful form of weapon of all.”

“Burka Avenger is a stunning show from both an animation and storytelling perspective. We are always on the lookout for shows with themes that Muslims could resonate with,” Fara added.

“It is an honor for us to be the first streaming platform to exclusively offer this show in English for our global Muslim audience to enjoy,” said Nik Emir Din, co-CEO of Bitsmedia.

As of today, Bitsmedia has been through the screening process of more than 5,000 hours of content and partnered with dozens of content providers from all corners of the world, including the US, Canada, UK, Germany, UAE, France, Austria, Malaysia, Singapore, and more.

Qalbox viewers can now stream Burka Avenger in the Muslim Pro app on both iOS and Android devices, as well as on the web app. Users may also cast directly on their TVs or through a chromecast device. New users can enjoy a 7-day free trial which also gives access to the full features of the Muslim Pro app such as the adhan ad-free.

 

 

-ENDS-

About Our Partner

Unicorn Black is a multi-award winning transmedia production company (including Peabody Award winner and International Emmy nominee). Unicorn Black’s pioneer project is the critically acclaimed and multi-award winning Pakistani 3D Animated TV Series Burka Avenger which has made headlines worldwide. Unicorn Black strives to combine education with entertainment via its productions to engage, empower and inspire viewers. These include animated videos promoting peace and tolerance in society and Public Service Messages (PSMs) to educate the youth. Founded and run by producer, director and music star Haroon, the company works on a wide range of creative and innovative production and tech projects. Unicorn Black has a staff of over 70 full-time employees with our office located in Pakistan.

For media enquiries, please contact:

Bitsmedia Press at press@bitsmedia.com

 

As part of its plans to complement the launch, Muslim Pro is launching a price promotion on its annual subscription for all users across key markets. Users can enjoy premium features of the Muslim Pro app ad-free, as well as stream Qalbox for a limited period.

The price change will be reflected with effect from 10 October 2022:

Market

Annual price (Old)

Annual price (Promo)

Monthly promo price

US (USD)

99.99

89.99

7.50

Indonesia (IDR)

799,000

399,000

33,250

Malaysia (MYR)

234.90

149.90

12.50

Singapore (SGD)

99.98

89.98

7.50

France (EUR)

99.99

89.99

7.50

UK (GBP)

99.99

89.99

7.50

Russia (RUB)

8,999

3,790

316

Canada (CAD)

99.99

89.99

7.50

India (INR)

3,999

1,599

133.25

Thailand (THB)

2,900

1,000

84

Nigeria (NGN)

19,900

9,900

825

Australia (AUD)

99.99

89.99

7.50

Saudi Arabia (SAR)

379.99

159.99

13.40

Sweden (SEK)

849

809

67.50

Pakistan (PKR)

6,000

2,500

208.40

Philippines (PHP)

3,990

1,650

137.50

Ghana (USD)

99.99

79.99

6.70

Egypt (EGP)

649.99

249.99

20.90

UAE (AED)

199.99

179.99

15

Turkey (TRY)

699.99

139.99

11.70

 

Qalbox is available in the Muslim Pro app with a 2-in-1 subscription, which gives users access to all premium features of the app such as:

  • Streaming shows and movies on Qalbox 
  • Downloading audio recitations of the Quran (Listen offline)
  • Selecting different types of adhan (call to prayer) audio 
  • Selecting different Quran audio recitations
  • Selecting different colour themes for the app
  • Customising prayer times in the widget
  • Seamless access to all in-app features without ads

 All unsubscribed users are invited to check out the 7-day free trial before making any commitments to either purchase or upgrade their plan. Users may also opt for monthly billing or a 2-year plan.

Speaking about this promotion, Nik Emir Din, CEO at Bitsmedia said, “We are excited to run our first ever promotion for Qalbox, and what better way than to kickstart this at the start of Rabi’ al-Awwal, the birth month of Prophet Muhammad (pbuh). We want our users to have the best in-app experience and be the one-stop platform for all things Muslim. This starts with the accessibility of our service to the people that matter most — our users”.

Users can browse and enjoy Qalbox’s catalogue of content ad-free via the web app or the Muslim Pro app (available on the Apple App Store and Google Play Store).

  • Bitsmedia is launching a ground-breaking streaming service – Qalbox
  • Qalbox invites creatives across the globe to join their mission to bridge cultures by telling authentic stories of Muslims
  • The content library available on Qalbox includes scripted and non-scripted titles, ranging from documentaries on the Muslim identity, to animation series for children

Bitsmedia, the Singapore-based tech company behind the world’s largest Muslim lifestyle app Muslim Pro, has launched Qalbox, a ground-breaking streaming service providing Muslim lifestyle content celebrating the diversity of Muslim identities and cultures.

The launch of Qalbox is part of Bitsmedia’s mission to build an ecosystem of services that will become the digital home for all things Muslim. Qalbox is a global subscription video on demand (SVOD) entertainment streaming service that hosts a wide range library of content that celebrates Muslim identities and cultures worldwide, including secular content within and adjacent to the Muslim community to reflect the diverse narratives and stories.

Speaking about the much-anticipated launch of Qalbox, Fara Abdullah, the Co-CEO at Bitsmedia said, “We provide content that transcends cultures and backgrounds and celebrates the diversity that makes us who we are. For us, it was crucial that there exists a portrayal of different types of Muslims across the globe, their journeys, realities, and triumphs.”

Part of this mission is to provide comprehensive, curated, and diverse Muslim-centric content on a smart and secure streaming platform. With Qalbox, Muslims, wherever they are in their spiritual journey and regardless of their preferred titles, can finally access Muslim entertainment on a platform. 

“Qalbox aims to empower Muslims around the world by offering a fresh perspective of contrasting topics in a modern world. We are always seeking the best distribution and production partners to provide compelling content for our subscribers,” Fara added. 

Qalbox’s content library showcases diverse representations and nuances of Muslims worldwide, and viewers can look forward to streaming a variety of content – from documentaries, scripted programmes, and movies, to children’s animations, as well as Quranic recitations and supplications (du’a).

The library of content available on Qalbox includes stand-up comedy Maz Jobrani: Pandemic Warrior (Highpoint Productions); television series Little Mosque on the Prairie (Westwind Pictures) and children’s animation series Oriental Scholars (allrites), and more.

From Europe, among Bitsmedia’s acquisitions are titles by renowned distributors such as Autentic from Germany and Lucky You from France. Both content partners bring factual content to the world with high-quality documentaries and series. Qalbox viewers can look forward to watching ‘A Goal for Freedom – Women’s Football in Kabul’ and ‘Tehran Stories’ that showcases the lived realities of minority groups in Iran.

“The content partnership with Bitsmedia is another important step for us to further expand our sales activities into the digital sector. We look forward to seeing a wide range of premium factual content on Bitsmedia’s new streaming platform, from our premium in-house productions to high quality programs from our broad sales portfolio,” Mirjam Strasser, the Head of Sales & Acquisitions at Autentic said. 

“Ever since its beginnings, Lucky You have always loved taking challenges to be part of new audiovisual projects. It is a great honor to have provided high-quality and ambitious content to Qalbox for its launch. Today, we are as much excited as the Bitsmedia team can be, to celebrate Muslim identities and cultures around the globe,” Robert Salvestrin, the CEO at Lucky You added. 

Qalbox is available on the Muslim Pro app on both iOs and Android devices, as well as on web app. Free trials will be provided to selected users, based on their subscription plans.

As part of Qalbox’s vision of streaming the best of global Muslim entertainment for all, Bitsmedia welcomes organizations and aspiring talents to partner with them.

  • Espresso Media is supplying more than 20 hours of bespoke package of content for Bitsmedia’s new streaming platform, Qalbox
  • Qalbox is a global SVOD streaming service providing Muslim entertainment and celebrating the community’s identities and cultures
  • The service is scheduled for soft launch in July 2022

UK-based distributor Espresso Media International has established a new partnership with Bitsmedia, supplying more than 20 hours of content for the company’s new SVOD platform Qalbox launching in late 2022.

Qalbox is a global subscription video on demand (SVOD) streaming service which celebrates Muslim identities and cultures. Qalbox aims to provide comprehensive, curated, and diverse Muslim-centric content for the community to discover and enjoy on a smart and secure streaming platform. Qalbox will be available for streaming in July 2022.

The bespoke package of content from Espresso includes titles such as The Story of…Ramadan, Hidden Algeria, and popular history series Pirates of the Mediterranean.

“We are very excited to have Espresso as a launch partner. As a fresh, new streaming service serving Muslims around the world, we are always seeking the best distribution and production partners to provide compelling content for our viewers,” says Fara Abdullah, Co-CEO of Bitsmedia. “Espresso’s worldwide reach and experience offers documentaries and factual content with not only access and insight, but relevance, to the global Muslim community. We’re proud to be working with Espresso as we begin this wonderful journey.”

“We are immensely proud and excited to have made this deal with Bitsmedia’s new SVOD service and are delighted it’s on such an expansive slate of compelling content – further strengthening our successful VOD strategy,” adds Jess Reilly, Head of Sales and Acquisitions at Espresso. “We’re thrilled this content will be reaching the global Muslim community and are thankful to the brilliant team at Bitsmedia for their support and have no doubt this will be a fruitful and long-standing partnership.”

  • Muslim Pro signed a one-year partnership with the United Nations Children’s Fund’s (UNICEF) to activate fundraising activities for the organization’s programmes
  • This Ramadan (April 2022), the first fundraising drive was launched, concentrating on humanitarian action for children in Yemen, Syria, and Afghanistan
  • The Muslim Pro app is calling upon its users to donate to UNICEF and raise emergency funds for children affected by conflict

Bitsmedia signed a one-year partnership with the United Nations Children’s Fund’s (UNICEF) to activate fundraising activities for the organization’s programmes, which has been delivering critical supplies and services to save and protect lives around the world. The first fundraising campaign has been launched this Ramadan, focusing on humanitarian action for children in Yemen, Syria, and Afghanistan.

The Muslim Pro app is calling upon its users to donate to UNICEF and raise emergency funds for children affected by conflict. During the Ramadan fundraiser, its global users will be encouraged to support the life-saving work of UNICEF.

In conflict and disaster, children suffer most. During a humanitarian emergency, children are especially vulnerable to disease, malnutrition, and violence. Children living in conflict areas are worse off – they are more likely to be living in extreme poverty, for instance, or their education disrupted.

The chaos and insecurity of war threatens or destroys access to food, shelter, social support and health care, and results in increased vulnerability in communities, especially for children. UNICEF focuses on these children and their families to provide them with the essential interventions required for protection, to save lives and to ensure the rights of all children, everywhere.

Speaking about the campaign, Fara Abdullah, Co-CEO at Bitsmedia said: “There are millions of children in Yemen, Syria, and Afghanistan who are in urgent need of humanitarian assistance. As a global Muslim brand that serves Muslim communities across the world, it is important for Muslim Pro to step up and drive tangible impact for the children in these societies.”

Two decades into the conflict, and considering recent political and socioeconomic developments, the humanitarian situation in Afghanistan has deteriorated significantly. Essential services are on the brink of collapse, and around 12.9 million children across Afghanistan need humanitarian assistance to survive. 

UNICEF’s Afghanistan Humanitarian Action for Children (HAC) appeal is the largest in the history of the organization.

In Yemen, seven years into the conflict, 20.7 million people – including 11.3 million children – need urgent humanitarian assistance. The damage and closure of schools and hospitals has disrupted access to education and health services, leaving children even more vulnerable, robbing them of their future. Nearly four million people have been internally displaced, half of them being children, making Yemen the fourth largest internally displaced population globally.

As well as supporting the immediate emergency needs of children, whose access to food and water is severely limited, the UNICEF appeal aims to look at the long-term developments of Yemen and Afghanistan and the future of children in both countries. 

“We look forward to our continued efforts with UNICEF and encourage the global community to help out the less fortunate in any way they can,” Fara added. 

The campaign signifies Muslim Pro’s continued collaboration with UNICEF as a part of UNICEF’s Ramadan campaign. Last Ramadan, with the support through Muslim Pro’s crowdfunding efforts and donors across the globe, UNICEF was able to provide life-saving services to vulnerable families and children in remote conflict areas in Yemen and Afghanistan.

Nik Emir Din, Co-CEO at Bitsmedia said: “We are pleased to see that our app continues to be of great support and aid to Muslims all over the world as our features help bridge physical distances in the practice of our faith.”

Muslim Pro users can donate to UNICEF throughout Ramadan until the end of April via an in-app link at (https://bit.ly/3JdwAbf) to support the emergency response in Yemen, Syria, and Afghanistan.

  • The agreement was signed at a Memorandum of Understanding (MoU) ceremony with local self-help group MENDAKI on 14 April 2022
  • The scholarship will support 10 Malay/Muslim students from local universities in STEM
  • This is Bitsmedia’s first scholarship funding since its inception in 2009

Bitsmedia forms a 5-year agreement with local self-help group Yayasan MENDAKI to fund scholarships for students in local universities, with priority given to those in the STEM field. 

A total of 10 Malay/Muslim students would benefit from this scholarship twice a year, from 2022 to 2026. Each scholarship is valued at SGD $5,000.

“At the core of the Muslim Pro brand is our commitment to empowering Muslims through technology,” says Fara Abdullah, Co-CEO of Bitsmedia and Muslim Pro.

Fara also added, “We want to encourage youths to explore a sector that is constantly thriving with innovations and limitless possibilities. It all begins with education and that a person’s financial limitations should not be a roadblock to achieving one’s ambitions and aspirations. I hope this would inspire many more students to achieve greater heights in the areas of STEM.”

Mdm Zuraidah Abdullah, Chief Executive Officer of MENDAKI says, “MENDAKI is delighted to partner Bitsmedia and establish a new scholarship to support Malay/Muslim students who are studying in STEM fields. We hope more like-minded corporate partners in emerging and growth sectors will continue to work with MENDAKI to help our students to pursue their studies and achieve their dream”.

This scholarship is Bitsmedia’s first to fund since its inception in 2009.

  • As part of its #RamadanReconnect campaign, Muslim Pro collaborated with Singapore’s Muhammadiyah Association to help the less fortunate
  • Muslim Pro donated SGD$20,000 worth of cash vouchers and delivered grocery packages to more than 700 low-income families on 2 April 2022
  • 210 nasi ambeng box sets were also given to 50 selected households on 6 April 2022 for them to break fast with

Muslim Pro, the most popular Muslim lifestyle app in the world, joins effort with Muhammadiyah Association (Muhammadiyah) to support the organisation’s Ramadan outreach programmes this year. As part of its contribution, the Muslim tech brand donated  SGD$20,000 worth of cash vouchers and took part in Muhammadiyah’s joint charity drive on 2 April 2022, along with other volunteers. Cash vouchers and grocery supplies were distributed  to 700 low-income families islandwide. This is Muslim Pro’s first physical Corporate Social Responsibility (CSR) initiative.  

In addition, Muslim Pro also donated 210 nasi ambeng (a traditional savoury Malay meal consisting of rice and several dishes, usually shared communally) box sets to 50 selected households on 6 April 2022 for them to break fast with. 

The beneficiaries from this outreach programme have been affected by the pandemic and are facing financial difficulties with their preparation for the fasting month.

Fara Abdullah, Co-CEO of Bitsmedia and Muslim Pro says, “In celebrating Ramadan, Muslim Pro believes in spreading kindness to the underprivileged, especially to our Muslim community here in Singapore. Let’s all continue giving back, especially during this blessed month.” 

Nik Emir Din, Co-CEO of Bitsmedia and Muslim Pro says, “Besides our ongoing #RamadanReconnect campaign, Muhammadiyah’s Ramadan outreach is another opportunity for us to reconnect with the Muslim community in Singapore while doing charity, I also hope our actions would encourage other businesses and individuals to do their part for the less fortunate.”

  • Invite users to reconnect with their faith and to Muslim Pro through a holistic in-app experience 
  • 30 days of content across different lifestyle categories throughout the entire Ramadan consisting of video series, articles, and a Ramadan starter kit
  • Collaborations with Muslim KOLs and content creators from around the world

The holy month of Ramadan is marked by social and religious gatherings where Muslim families and friends unite to break their fast together, after sunset during iftar or before dawn during suhoor.

Traditionally, many Muslims increase their attendance at mosques during the month and congregate for longer prayers for taraweeh and qiyam. Some Muslims also spend consecutive days and nights at mosques during the last 10 days of Ramadan (i’tikaf) for prayers.

However, as the COVID-19 pandemic continues, this Ramadan, Muslims had to comply with physical distancing measures, including the closing of mosques, monitoring of public gatherings, and other restrictions on movement. This will have direct implications for the social and religious gatherings central to Ramadan, causing people to feel disconnected in all aspects (practices and consumption habits) of being a Muslim.

This year, Muslim Pro’s Ramadan Reconnect campaign, which was officially launched on March 27, invite users to reconnect with their faith through the Muslim Pro app, providing a holistic experience for users to live the 30 days of Ramadan through its many different lifestyle offerings such as food, health, soul, and conversations on the Muslim identity, as well as through a variety of in-app content consisting of video series, articles, and a Ramadan starter kit.  

Muslim Pro will be collaborating with Muslim KOLs and content creators from around the world as the brand believes in showcasing the rich and diverse global Muslim community. 

Fara Abdullah, Co-CEO at Muslim Pro said: “We have had an incredible year with a few key milestones and achievements such as the highly successful Khatam Qur’an campaign last Ramadan and new features such as our Streak Rewards. This Ramadan, we are featuring our beautiful and diverse Muslim cultures from around the world through our Muslim Pro brand, as there isn’t a cookie-cutter representation on the Muslim identity.”

Technology has been instrumental in keeping Muslims spiritually connected during the COVID-19 pandemic and will continue to play a role in enabling young Muslims to access their faith wherever they are. But tech also provides a means for platforms like Muslim Pro to elevate Muslim voices, perspectives, and profiles globally.

Despite making up almost a quarter of the world’s population, Muslims remain almost invisible in industries such as entertainment. While a few Muslim stars have made undeniable progress, Muslims worldwide have only begun to scratch the surface of what is possible. Countless stories are waiting to be explored.

“Muslim Pro aims to give Muslims around the world the stories, entertainment and enriching content that they are seeking. We want to open the door to users who might not have interest in an app focused solely on religious matters. We have invested in content across various lifestyle topics without losing sight of our company visionreconnecting Muslims around the world through technology,” said Fara.

  • The promotions come as the company expands the Muslim Pro app to encompass content-focused lifestyle offerings and be the leading global provider of Muslim lifestyle services
  • A new product is expected to be launched within the year under Bitsmedia

Bitsmedia has promoted Fara Abdullah and Nik Emir Din as Co-CEOs to drive the company’s next phase of growth. The new appointments come as former CEO Louis-Bernard Carcouet steps down to take on a senior advisory role with the company.

In their new roles, Fara and Nik will lead Bitsmedia’s new direction as a leading global provider of Muslim lifestyle services. A new product is expected to be launched within the year under Bitsmedia.  

In the past year, Muslim Pro has been expanding its offerings with more lifestyle-driven initiatives, investing in content development and community-centric features to further engage its users across the world.  

“I am excited for Nik and Fara to lead Bitsmedia and Muslim Pro into its next phase of growth. There are currently 2 billion Muslims around the world belonging to diverse communities — each with their own customs, language, traditions and ways of life — and they’re seeking tools and content to connect more deeply with their spirituality. We believe there’s plenty of room to grow and meet evolving needs of Muslims everywhere, and Fara and Nik are just the right people to achieve it,” said Carcouet.

Speaking on his appointment, Nik said: “Having worked at Bitsmedia for the past four years, I am familiar with the culture and vision of the company. It is extremely rewarding to be part of a team that is helping Muslims all over the world connect with their faith through a more holistic approach. This year, we are making an aggressive push into content offerings and we are all working very hard towards achieving this vision. I cannot ask for a better team to spearhead this growth.”

“I am proud to be working alongside talented and passionate people who are constantly innovating and finding new ways to enhance the Muslim Pro app for all our users. 2022 will be a big year for us at Bitsmedia and Muslim Pro, as we work on launching a new product and service — the biggest thing we are working on since the inception of Muslim Pro. I am humbled to be appointed as the company’s first female CEO, and I look forward to working with Nik to further develop Muslim Pro as well as future brands under Bitsmedia and enter the next frontier in growth,” said Fara. 

Prior to their promotion, Nik  was Chief Financial Officer and Country Manager of Malaysia since joining the company in 2018, and Fara took on the Managing Director role based in its headquarters in Singapore after joining the company in 2021. 

Nik brings with him a strong background in finance and investment, having previously worked at RHB Banking Group’s regional investment banking outfits and sovereign wealth fund Khazanah Nasional. In his new role, Nik will take charge of the finance, legal, human resources, and technology departments of the company.

Fara comes armed with an in-depth knowledge of marketing and business development. She has taken on roles in Pearson Education and Danone where she was responsible for the development of global brands in strategic accounts and markets across the APAC region. In her new role, Fara will helm the commercial, marketing, communications and product development arm of the company.