FOR IMMEDIATE RELEASE
As part of their Ramadan 2023 campaign, Muslim Pro the world’s leading Muslim lifestyle app announces its partnership with the Palestine Children’s Relief Fund (PCRF) to help raise funds and support the organisation’s cause in providing medical care and humanitarian aid to the children affected by war and conflict in the country.
With a goal of raising USD $200,000 by the end of Ramadan, Muslim Pro is running a cause-related marketing campaign starting 17 March on its Muslim Pro Premium subscription where 50% of its total global subscription proceeds (excluding Singapore and Indonesia) will be donated to PCRF.
Fara Abdulllah, co-CEO of Muslim Pro, said, “As we observe this holy month of giving and celebrate in the comfort of our homes, it is important to remember those who are less fortunate and need our help. At Muslim Pro, we believe in using our platform responsibly and for the benefit of the world, which is why we are proud to partner with PCRF to support their important mission in providing critical care for the children of Palestine. Additionally we want to provide our users with the opportunity to make meaningful contributions while experiencing the best of the app this Ramadan, where any good deeds done are multiplied.”
With a premium subscription, users can enjoy an ad-free experience of all features in the Muslim Pro app, including Qalbox, a Muslim entertainment streaming service that was recently launched and made available inside the app late last year.
Steve Sosebee, founder of PCRF, expressed his gratitude for the collaboration, saying, “We are thrilled to partner with Muslim Pro for this important initiative. This collaboration is a testament to the power of technology and its ability to bring people together to make a difference. With Muslim Pro’s support, we can continue to provide critical medical care to children in need in Palestine.”
PCRF has been providing medical assistance to children in need for over 30 years, regardless of their nationality, religion, or race. The organisation has helped thousands of children receive life-saving medical treatments. It also promotes the establishment of a viable healthcare system in their local areas, including the Gaza Amputee Project and Pediatric Cardiac Surgery Program.
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FOR IMMEDIATE RELEASE:
Muslim Pro, the world’s biggest Muslim lifestyle and religious app, announces its support for UNICEF to raise emergency funds for the victims of the recent earthquake in Türkiye and Syria. The earthquake has claimed the lives of over 34,000 people, including children, with thousands more injured.
In response to this tragedy, Muslim Pro is appealing to its global Muslim community to support UNICEF in providing crucial support for those affected by the disaster. The fundraiser will provide clean water, access to sanitation and hygiene services, child protection services such as reuniting separated and unaccompanied children with their families, and delivering essential health and nutrition services through mobile teams.
The fundraiser begins on 14 February 2023. Muslim Pro app users can donate to UNICEF via the in-app link at bit.ly/3E4W8Yh to support the organization’s emergency response and overall work to support humanitarian assistance.
Nik Emir Din, co-CEO of Muslim Pro, said: “The recent earthquake in Türkiye and Syria has left a devastating impact on the lives of thousands of people, and it is our responsibility as members of the global community to support those in need. At Muslim Pro, we are proud to support UNICEF to raise emergency funds and provide crucial assistance to those affected by the disaster. I urge all of our users and the wider Muslim community to come together and make a difference by donating to this important cause, especially during this sacred Islamic month of Rajab where it is highly encouraged for us to increase our good deeds.”
Muslim Pro has raised over USD $294,000 for various causes since partnering with UNICEF. Notably, two standout campaigns include the successful global crowdfunding initiative in December 2021 that raised over USD $115,000 to support Afghanistan children’s emergency funds, and raising over USD $140,000 during Ramadan to combat malnutrition in children in countries such as Yemen and Syria.
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Bitsmedia signed a one-year partnership with the United Nations Children’s Fund’s (UNICEF) to activate fundraising activities for the organization’s programmes, which has been delivering critical supplies and services to save and protect lives around the world. The first fundraising campaign has been launched this Ramadan, focusing on humanitarian action for children in Yemen, Syria, and Afghanistan.
The Muslim Pro app is calling upon its users to donate to UNICEF and raise emergency funds for children affected by conflict. During the Ramadan fundraiser, its global users will be encouraged to support the life-saving work of UNICEF.
In conflict and disaster, children suffer most. During a humanitarian emergency, children are especially vulnerable to disease, malnutrition, and violence. Children living in conflict areas are worse off – they are more likely to be living in extreme poverty, for instance, or their education disrupted.
The chaos and insecurity of war threatens or destroys access to food, shelter, social support and health care, and results in increased vulnerability in communities, especially for children. UNICEF focuses on these children and their families to provide them with the essential interventions required for protection, to save lives and to ensure the rights of all children, everywhere.
Speaking about the campaign, Fara Abdullah, Co-CEO at Bitsmedia said: “There are millions of children in Yemen, Syria, and Afghanistan who are in urgent need of humanitarian assistance. As a global Muslim brand that serves Muslim communities across the world, it is important for Muslim Pro to step up and drive tangible impact for the children in these societies.”
Two decades into the conflict, and considering recent political and socioeconomic developments, the humanitarian situation in Afghanistan has deteriorated significantly. Essential services are on the brink of collapse, and around 12.9 million children across Afghanistan need humanitarian assistance to survive.
UNICEF’s Afghanistan Humanitarian Action for Children (HAC) appeal is the largest in the history of the organization.
In Yemen, seven years into the conflict, 20.7 million people – including 11.3 million children – need urgent humanitarian assistance. The damage and closure of schools and hospitals has disrupted access to education and health services, leaving children even more vulnerable, robbing them of their future. Nearly four million people have been internally displaced, half of them being children, making Yemen the fourth largest internally displaced population globally.
As well as supporting the immediate emergency needs of children, whose access to food and water is severely limited, the UNICEF appeal aims to look at the long-term developments of Yemen and Afghanistan and the future of children in both countries.
“We look forward to our continued efforts with UNICEF and encourage the global community to help out the less fortunate in any way they can,” Fara added.
The campaign signifies Muslim Pro’s continued collaboration with UNICEF as a part of UNICEF’s Ramadan campaign. Last Ramadan, with the support through Muslim Pro’s crowdfunding efforts and donors across the globe, UNICEF was able to provide life-saving services to vulnerable families and children in remote conflict areas in Yemen and Afghanistan.
Nik Emir Din, Co-CEO at Bitsmedia said: “We are pleased to see that our app continues to be of great support and aid to Muslims all over the world as our features help bridge physical distances in the practice of our faith.”
Muslim Pro users can donate to UNICEF throughout Ramadan until the end of April via an in-app link at (https://bit.ly/3JdwAbf) to support the emergency response in Yemen, Syria, and Afghanistan.
Muslim Pro, the most popular Muslim lifestyle app in the world, joins effort with Muhammadiyah Association (Muhammadiyah) to support the organisation’s Ramadan outreach programmes this year. As part of its contribution, the Muslim tech brand donated SGD$20,000 worth of cash vouchers and took part in Muhammadiyah’s joint charity drive on 2 April 2022, along with other volunteers. Cash vouchers and grocery supplies were distributed to 700 low-income families islandwide. This is Muslim Pro’s first physical Corporate Social Responsibility (CSR) initiative.
In addition, Muslim Pro also donated 210 nasi ambeng (a traditional savoury Malay meal consisting of rice and several dishes, usually shared communally) box sets to 50 selected households on 6 April 2022 for them to break fast with.
The beneficiaries from this outreach programme have been affected by the pandemic and are facing financial difficulties with their preparation for the fasting month.
Fara Abdullah, Co-CEO of Bitsmedia and Muslim Pro says, “In celebrating Ramadan, Muslim Pro believes in spreading kindness to the underprivileged, especially to our Muslim community here in Singapore. Let’s all continue giving back, especially during this blessed month.”
Nik Emir Din, Co-CEO of Bitsmedia and Muslim Pro says, “Besides our ongoing #RamadanReconnect campaign, Muhammadiyah’s Ramadan outreach is another opportunity for us to reconnect with the Muslim community in Singapore while doing charity, I also hope our actions would encourage other businesses and individuals to do their part for the less fortunate.”