Bitsmedia, the developer and publisher of the Muslim Pro app and Qalbox announces their participation as a silver sponsor at MAS-ICNA Convention 2022.The Muslim American Society (MAS) and Islamic Circle of North America (ICNA) Annual Convention is happening from the 26 to 28 December 2022 at McCormick Place, Chicago.
“The MAS-ICNA convention is an important community event that brings together the different elements of Islamic society in that region to discuss important topics affecting the community. Various programs are offered concurrently for different ages and interests, allowing a melting pot of Muslims from all walks of life to participate,” said Nik Emir Din, co-CEO at Bitsmedia.
“Similarly, Qalbox, our newest SVOD streaming service for Muslims globally aims to provide a little of something for every Muslim irrespective of where they are, in their interlacement of faith and daily life since Islam is a way of life,”
“We hope through this collaboration it will enable both Muslim Pro and Qalbox to be a part of the microcosm of the Muslim community in North America and beyond to fulfill their diverse needs,” he added.
The convention is expected to draw up to 30,000 visitors and 550 exhibitors from around the world, the largest crowd since COVID-19 with this year’s theme being “Islam & Modernity: Challenges & Opportunities”.
It features three full days of programs for all ages and interests, including activities for toddlers and children. Unique booth-bazaar and entertainment sessions which include a talent show, Qur’an competition, a kids carnival, and Islamic nasheeds (music).
Additionally, over 100 acclaimed speakers and scholars from across the country and abroad are expected to attend the convention. Among guest speakers include Long Island University’s Associate Professor of Political Science Dr. Dalia Fahmy, Yaqeen Institute for Islamic Research’s President Omar Suleiman, and Siraj Wahhaj, the Imam of New York’s Masjid Taqwa.
Exclusive to this year’s MAS-ICNA convention, attendees can enjoy premium features of the Muslim Pro app ad-free with a complimentary first month subscription and stream Qalbox indefinitely via the mobile app, web app, tablets, as well as SMART TV Chromecasting.
Tickets are now on sale and a full schedule can be found by visiting the convention’s website, https://masconvention.org/
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Bitsmedia was awarded the ‘User Satisfaction’ award by the AdMob Team at the annual Google APAC App Summit 2022 for listening to user feedback and filling a niche gap for Muslims with Qalbox – a streaming service within the Muslim Pro App that celebrates the Muslim community, a group often underrepresented and victimized in today’s entertainment.
“When Bitsmedia was presented with the award, the team and I were surprised because we did not expect something that had just been launched to be recognized for listening to our users,” said Louis-Bernard Carcouet, Bitsmedia’s executive advisor.
“We are grateful for Google’s recognition. This is an achievement and testament to the team’s hard work and efforts. Hopefully, this is the start of many more!” He added.
The award was introduced this year to recognize publishers who have demonstrated outstanding app execution.
Google held its first in-person App Summit for APAC at their Singapore headquarters since COVID-19 from 3-4 November where Louis-Bernard Carcouet participated in a panel discussion on the topic of global change and growth.
Moderated by Google’s SEA Head of Growth & Acquisition, Denis Nichifor, the panel included Alicia Vo HCMC Marketing Director at ABI, Amari Nguyen UAE Marketing Leader at Rocket and Saad Hameed, CEO at Game District.
In addition to discussing Diversity, Equity and Inclusion (DEI), the panel addressed the current challenges facing the industry and the steps startups are implementing, such as hiring re-skilled talent or promoting women to leadership roles.
“The discussion among the panelists was insightful and a great way for us to learn from each other on the probable ways to mitigate issues faced in the industry,” said Louis.
The Google App Summit is an all-invite only event for partners as well as promising start-ups from the region.
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Bitsmedia forms a 5-year agreement with local self-help group Yayasan MENDAKI to fund scholarships for students in local universities, with priority given to those in the STEM field.
A total of 10 Malay/Muslim students would benefit from this scholarship twice a year, from 2022 to 2026. Each scholarship is valued at SGD $5,000.
“At the core of the Muslim Pro brand is our commitment to empowering Muslims through technology,” says Fara Abdullah, Co-CEO of Bitsmedia and Muslim Pro.
Fara also added, “We want to encourage youths to explore a sector that is constantly thriving with innovations and limitless possibilities. It all begins with education and that a person’s financial limitations should not be a roadblock to achieving one’s ambitions and aspirations. I hope this would inspire many more students to achieve greater heights in the areas of STEM.”
Mdm Zuraidah Abdullah, Chief Executive Officer of MENDAKI says, “MENDAKI is delighted to partner Bitsmedia and establish a new scholarship to support Malay/Muslim students who are studying in STEM fields. We hope more like-minded corporate partners in emerging and growth sectors will continue to work with MENDAKI to help our students to pursue their studies and achieve their dream”.
This scholarship is Bitsmedia’s first to fund since its inception in 2009.